Subaru Is the Latest Carmaker To Hike Prices in Response to Tariffs
New cars from Japanese automaker Subaru will reportedly increase in price by several hundred dollars in the coming weeks—and tariffs are the likely culprit.
Officially, Subaru of America says it has “adjusted its pricing in response to current market conditions.” That’s what the company said in a statement to Reuters, which first reported on the price hikes.
The biggest change to the market for imported cars, of course, is the 25 percent tariff that the Trump administration announced in March. At the time, the White House said the tariffs would incentivize domestic automobile manufacturing and reduce “American reliance on imports of foreign automobiles.” The auto industry responded by pointing out that global supply chains are essential even for vehicles that are made in the United States and warning that the tariffs would likely increase sticker prices for consumers.
That’s what seems to be happening. Subaru is set to hike prices on its vehicles by between $750 and $2,000 each, depending on the model and trim line, Reuters reported. The news service cited a notice that was sent to Subaru dealers.
Subaru is the second automaker to announce higher prices in response to the tariffs. Last month, Ford Motor Company announced that it would raise prices on three of its models by $2,000
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