DEI Is Dying in the Private Sector
President Donald Trump ended federal diversity, equity, and inclusion (DEI) programs.
Even before, companies were having second thoughts.
Victoria’s Secret changed “diversity, equity, and inclusion” to “inclusion and belonging.”
Now, even woke Disney, despite squandering 270 million shareholder dollars on a moronic new version of Snow White, joined the mob of companies dropping DEI programs.
Why? Diversity, equity, and inclusion sound good.
The problem is that DEI programs were captured by activists who obsess about victimhood. They divide people more than they empower.
“Diversity, equity, and inclusion,” says activist Robby Starbuck in my newest video, “don’t mean what they pretend to mean.”
Before Trump ended federal DEI programs by executive order, Starbuck ended them at some companies merely by using the power of speech. His strategy: Warn companies that he’ll tell his social media followers what stupid things they do.
Remarkably, that worked!
After he criticized John Deere on Twitter for encouraging “preferred pronouns” and holding woke diversity trainings, John Deere quickly dropped those policies.
Toyota, Target, and Harley Davidson did, too.
“Why did they listen to you?” I ask.
“We g
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