‘This is NPR’: America’s Public Media Faces Reckoning on What it is
“This is NPR.” That tagline has long been used for National Public Radio, but what it is remains remarkably in doubt. NPR remains something of a curiosity. It is a state-subsidized media outlet in a country that rejects state media. It is a site that routinely pitches for its sponsors while insisting that it does not have commercials. That confusion may be on the way to a final resolution after the election. NPR is about to have a reckoning with precisely what it is and what it represents.
While I once appeared regularly on NPR, I grew more critical of the outlet as it became overtly political in its coverage and intolerant of opposing views.
Even after a respected editor, Uri Berliner, wrote a scathing account of the political bias at NPR, the outlet has doubled down on its one-sided coverage and commentary. Indeed, while tacking aggressively to the left and openly supporting narratives (including some false stories) from Democratic sources, NPR has dismissed the criticism. When many of us called on NPR to pick a more politically neutral CEO, it instead picked NPR CEO Katherine Maher, who was previously criticized for her strident political views.
Some have long questioned the federal government’s subsidization of a media organization. NPR itself continues to maintain that “federal funding is essential” to its work. However, this country has long rejected state media models as undermining democratic values.
This funding is likely more important given NPR’s cratering audience and revenue. NPR’s audience has been declining for years. As a result, NPR has been forced to make deep staff cuts.
Ironically, NPR has one of the least diverse audiences. Its audience is overwhelmingly white, liberal, and more affluent than the rest of the country. Yet, while serving fewer and fewer people, it still expects most of the country to subsidize its programming.
Many of us have argued that NPR should compete with other radio companies in the free market. Notably, some Democratic members pushed to get Fox News dropped by cable carriers despite not being subsidized and ranking as the most-watched cable news ne
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