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Did you know that Reason videos on YouTube pulled 37.5 million views over the last year (up from 29.3 million a year before)? That amounts to about 3.5 million hours of watch time and is an increase of 30 percent over 2019. We’ve also added 129,000 subscribers over the same period, for a total of 606,000.
These are positively ginormous numbers and I’m proud to have been part of Reason‘s video team since its early days back in 2007, when comic legend and Reason Foundation trustee Drew Carey launched our video platform with a series of documentaries about fixing traffic congestion, legalizing the sale of organs (and weed!), showing the benefits of high levels of immigration, and celebrating the pleasures of illegal bacon-wrapped hot dogs (go here for a list of all Drew’s videos).
And get this: Fully 56.3 percent of our YouTube audience is under 35, meaning we’re reaching younger people and turning them on to the power, beauty, and necessity of “Free Minds and Free Markets” and a libertarian sensibility about politics, culture, and ideas (all the stats mentioned above come from YouTube’s analytics).
Cranking out hundreds of videos a year that get seen by millions of people takes time, talent, and money. Today is the fourth day of our annual webathon, when we ask our readers,
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