How a Supermarket Got Woke
I suppose it was only a matter of time before the supermarkets got woke. Amid the politicisation of absolutely everything, the identitarian culture war engulfing seemingly all areas of life, even peddlers of cabbages, yoghurt and frozen pizzas feel obliged to parade their fealty to the new orthodoxies.
At the end of last week, Sainsbury’s made a big song and dance about its plans for Black History Month, which has just got underway in the UK. Nothing wrong with that, of course. But it also strayed further into more identitarian territory, and got remarkably defensive when it was called out for doing so.
In a statement, explaining what it was doing to support black workers, it said it had provided them with ‘a safe space to gather in response to the Black Lives Matter movement’. There was also some burble from its ‘board member for ethnicity, religion and belief’ about it being ‘time for us to come together and drive change’.
It also tweeted a graphic, which read: ‘We proudly represen
Article from LewRockwell