In a Surprise Move, the FDA Denies Approval for Juul Tobacco and Menthol Vapes
After nearly two years of review, the Food and Drug Administration (FDA) is preparing to deny Juul’s application to keep its tobacco- and menthol-flavored vaping products on the market, according to reporting from The Wall Street Journal. The news is surprising; when compared to competitors’ applications, Juul’s was one of the most detailed and data-heavy, showing just how effective it was at transitioning smokers away from cigarettes, toward a safer alternative.
Research published in Nicotine and Tobacco Research that studied smokers who transitioned to Juuls found that smokers in North America were significantly more likely to switch to vaping than those in the United Kingdom who only had access to lower-strength nicotine products.
The company was founded by Stanford University classmates James Monsees and Adam Bowen, both of whom were smokers. Monsees and Bowen decided they no longer wanted to smoke but found the mix of options available for quitting unsatisfying, so they decided to make their own alternative in 2004.
The result was Juul. After years of finetuning, it turned out to be a hit, with many lifelong smokers switching, saying they’d finally found a product that worked for them. In 2018, Juul was valued more highly than Uber and was considered by many to be a promising prospect that could help make a smoke-free world through choice and innovation rather than prohibition and taxation. (Reason Foundation, the 501(c)(3) that publishes Reason, receives contributions from tobacco manufacturers.)
But what appeared to be a classic Silicon Valley success story soon became a victim of an intensely ideological war on nicotine. Unfortunately, Juul also for a time became the most popular product among minors who were experimenting with vap
Article from Reason.com