Doomed: the Cadillac Seville (1976-2004)
When did Cadillac start becoming BMW – or trying to?
This can be pinpointed with some precision. It was 1976, the year of the Seville. This was Cadillac’s first small car – for Cadillac. It was conceived as a Cadillac for people who were leaning toward the smaller luxury-sport sedans made – and being sold, successfully – by European brands, especially BMW but also Mercedes-Benz. These were carving slices of what had been Cadillac’s (and Lincoln’s) domination of the American luxury car market.
Part of this was changing demographics – and changing times. The people in the market for a new luxury car in the mid-‘70s were the people who had been in the market for sporty cars like the Mustang in the ‘60s. They were no longer the youth market but they weren’t old yet, either. And it was mostly older people who were buying up traditional Cadillacs.
Sedan deVilles and Eldorados.
Don Draper was getting gray around the temples by the time Jimmy Carter became president.
He might buy a new DeVille. But it might be his last new Cadillac.
Enter the Seville. In theory.
It was meant to appeal to the same youngish prospect who was old enough to be able to afford a new BMW or Benz but not old enough to be considering a move to Boca just yet. It was about the same size as a Chevy Nova – which made sense because it was built on the same underlying chassis, which featured a partial unibody with the engine and front suspension mounted to
Article from LewRockwell