Here Comes Global Cooling
I wrote this piece on May 10, 2011. It was a look back at 1975 media coverage of global weather:
Inventing media reality
Here comes global cooling
May 10, 2011
I offer this piece, not to dig into the science, but to show how strong the media effect is. Thirty-five years ago, newspapers and magazines were drumming up support for a global cooling scare.
Notice the language in this April 28, 1975, Newsweek article, “The Cooling World,” by Peter Gwynne. It has the same rhythms today’s warming pieces display, the same transitions, the same reliance, of course, on experts.
It’s all about INVENTING REALITY, because the 1975 Newsweek reporter—or today’s highly confident journalists and smirking pundits—have no idea what they’re talking about. They’re simply taking their cues from people they accept as experts. And then fabricating the whole business. Cooling, warming—none of them [journalists] has ever really thought about the state of the science. None of them has even turned a layman’s mind, armed with some degree of logic, to the statements and methods of the climate researchers. They’re personally clueless.
Their editorial meetings should really go this way: “Okay, boys, we’ve got the quotes from the expert researchers, so now we know which way to go. It’s cooling (or warming). From here on out, make it up. Make it sound somber, inject apprehension and fear, you know how it works. We want that dignified tone in our pieces. Of course, we have no idea what the hell we’re doing. Not really. We’re just the messengers. But who cares? Give it your best shot. Invent reality.”
Newsweek, April 28, 1975. The ironies in this piece, knowing what we know now about the warming media campaign, are so thick you’ll need a de-fogger. And if you think the subsequent media shift from cooling to warming was simply a matter of discovering new iron-clad data, I have a villa in the center of the Arctic I’m dying to sell you. Here is the 1975 Newsweek article:
“There are ominous signs that the Earth’s weather patterns have begun to change dramatically and that these changes may portend a drastic decline in food production – with serious political implications for just about every nation on Earth. The drop in food output could begin qui
Article from LewRockwell