Wokeness- as long as it’s profitable, who cares ?
Nowadays you see a lot of companies coming under fire for catering to the woke masses. Whether that’s Disney firing Gina Carano, or twitter banning certain users, or movies trying to increase diversity in movies.
But I argue that this is not a bad thing. These are private companies we’re talking about, they have total freedom to fire, hire or serve whoever they want to serve.
The bottom line is that Wokeness sells, wokeness is profitable. If firing Gina Carrano gets a lot of left leaning people to see the Mandalorian or buy disney stuff then that is good. If banning certain users causes people to use twitter more than that is a good thing. If marvel turns Captain America into a black trans lesbian and this causes more people to see Marvel movies and increases ticket sales, then this is a good thing.
The fact of the matter is that ‘wokeness’ is in right now. It is profitable. The fundamental goal of a business enterprise is to make money. Therefore they should be woke. Catering to the eco friendly crowd made Elon Musk one of the richest men on earth. Are you seriously suggesting that he should not have done that ? Woke sells therefore companies will try to be woke. If making Potato Head gender neutral causes more people to buy it then Hasbro will do it. If not selling Huckleberry Finn or more right-leaning books causes more leftists to buy from amazon then they will do it. If selling dresses and skirts for men is profitable then clothing companies will do it. If an AOC Barbie doll will sell and make a tonne of money then Mattel will do it.
Companies should not be shamed for pandering to the woke crowd. In fact they should be praised for seeing this opportunity to increase their profits.
Article from r/Libertarian: For a Free Society